Electronic Companion: Yield Optimization of Display Advertising with Ad Exchange
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منابع مشابه
Optimizing direct response in Internet display advertising
Internet display advertising has grown into a multi-billion dollar a year global industry and direct response campaigns account for about three-quarters of all Internet display advertising. In such campaigns, advertisers reach out to a target audience via some form of a visual advertisement (hereinafter also called ‘‘ad’’) to maximize short-term sales revenue. In this study, we formulate an adv...
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